Clik here to view.
Celebrate a Decade of B2B Marketing and PR Evolution [Infographic]
From smiling and dialing reporters to adapting news dissemination to 140 characters or less, PR professionals have seen profound changes in the way corporate stories are disseminated. This infographic...
View ArticleClik here to view.
Crowdfunding: Is Entrepreneurial Acceleration Headed Our Way?
The more I look into crowdfunding, specifically the coming of equity crowdfunding, the more I’m intrigued by the democratization of capital infusions it should soon represent for entrepreneurs. For...
View ArticleClik here to view.
Can Passion For Helping a Community Be The Basis For Starting a Company?
I had lunch the other day with a friend who asked, hypothetically, if I thought passion for helping a community could be the basis for starting a company. My first thought was that anything can be the...
View ArticleClik here to view.
The Entrepreneur and the Jedi Mind Trick Selfie
Unless your geek quotient is low, you know that a Jedi mind trick uses powerful suggestion to influence and control minds. Selfie has become so well-known that it’s Oxford Dictionaries’ 2013 word of...
View ArticleClik here to view.
“Messaging” Didn’t Die; It Went Direct
Marketers today have unprecedented, direct communication channels to prospects and customers that have come to dominate messaging. We tell our “stories” so quickly now, even to those who have just met...
View ArticleClik here to view.
Four Marketing Lessons from Television’s “Golden Age”
When I immigrated to the United States from the United Kingdom 34 years ago, I quickly realized that while we share some things in common culturally, in reality, a common language separates us! One of...
View ArticleClik here to view.
Active Learning, Local Involvement, and Beer: Q&A with Entrepreneur, VC Bill...
In the 30 years that I’ve worked in the tech and life science sectors in Atlanta, I’ve met some really smart people. In my “B2B Visions” series of posts, I am taking the opportunity to introduce you to...
View ArticleClik here to view.
Integrated Content Campaigns Can Help Your Customers Find You
Do you remember playing hide ’n’ seek or catch ’n’ kiss when you were a kid? If you really wanted to get caught, you’d make it easy for your friends or that cute girl or boy to find you, right? Now...
View ArticleClik here to view.
What B2B Can Learn from B2C
In recent years, digital engagement has blurred the lines between individuals’ personal and professional online presence. Following this convergence of the public and the private sphere, B2B marketers...
View ArticleClik here to view.
How Disruptive Is Blockchain in B2B & Beyond?: A Panel Discussion with the Pros
A startling number of cryptocurrencies have recently emerged as superheroes of the digital age assertively pushing themselves to the forefront of any discussion on modern currency. However, in speaking...
View ArticleClik here to view.
5 Signs It’s Time for a Rebrand
rawpixel / Pixabay Whether your company is young or well established, sometimes events change and it becomes necessary to decide if a rebrand is in order. Whether it’s a refresh, reboot or a complete...
View ArticleClik here to view.
Is the Marketing Pendulum Swinging? Where Marketing Automation Has Led B2B...
DirtyOpi / Pixabay I was talking to a CEO the other day who was frustrated his organization’s email campaigns weren’t generating more leads. He went on to tell me he thought their open rates were...
View ArticleIs the Marketing Pendulum Swinging? How the Buyer’s Journey Is Changing
In an earlier piece, I looked at the rise and possibly the decline of email marketing due to the sheer overload of business emails currently being sent and received each day. When companies begin to...
View ArticleClik here to view.
Building Trust in a Skeptical World
Anemone123 / Pixabay Companies today are faced with the ever-growing challenge of gaining buyer trust. With a digital environment filled with scams, credit card fraud, trolls and bots, consumers have...
View ArticleDear Customer: Will You be Mine?
With Valentine’s Day around the corner, we often find ourselves reflecting on our relationships—what makes them work, what needs to be improved upon and how to strengthen the bonds we have with our...
View ArticleClik here to view.
How to “Kondo” Your Marketing: Declutter, Refresh & Reenergize
Now that April is here, most of us are looking ahead to spring. For some reason, warmer temperatures tend to bring the desire to clean. Perhaps it’s the excitement of putting away our heavy winter...
View ArticleIf You Don’t Have Video in Your 2020 Marketing Plan, You Might Be Missing Out
In our busy world, video is becoming an increasingly popular vehicle for marketing content. People have less time these days, and video is a fast, modern, and engaging method for catching prospects’...
View Article6 Tips for Building Better PowerPoint Presentations
“Hey, Jim. Let’s put together a PowerPoint for next week’s meeting.” If you’re in business, you likely hear such a statement on a regular basis. In fact, there are over 30 million PowerPoint-based...
View ArticleHow to Deal With Disrupted Sales
Coronavirus has dramatically altered how we work, but perhaps for no one more than salespeople. As businesses shifted to remote working and social distancing out of necessity, in-person selling...
View ArticleCreating More Meaningful Interactions in a Virtual World
Even prior to the pandemic, most of us were doing a portion of our business interactions digitally, such as by email and networking on social channels. Of course, these days and at least for the...
View Article5 Website Fails That Can Make Your Prospects Click Away
For B2B companies, having a website has long been an obvious requirement. But simply having a website is now no longer enough. The visitor experience is critical, as are the site’s design and quality...
View ArticleOut-of-the-Box Thinking: Why Creativity is Vital for Business
In the British town where I grew up, there’s a well-known story about how a young boy helped to get a double-decker bus unstuck from under a railway bridge. The driver didn’t realize the bus was too...
View ArticleWhy Traditional PR Is Coming Back in Vogue
We are firmly planted in the digital age, with email, social channels, websites, and online advertising a mainstay of the marketer’s toolbox. It’s been this way, really, since the early 2000s ushered...
View Article5 Tips for Being a Stellar Podcast Guest
It’s estimated there are over 2 million podcasts with more than 48 million podcast episodes available as of this month. Podcast popularity is at an all-time high, and why not? They’re mobile, most are...
View Article